In this article, you will know the exact sales formula that I have been using to write my sales copies for emails, landing pages, and ads. Not only that, I will give you an activity at the end of this article so, if you are someone who wants to learn copywriting then stick to the end.
When it comes to selling, most people make a mistake by being a typical pushy salesman and desperately try to sell by hook or crook.
What they don’t understand is that, sales is based on science and you have to understand human psychology and behavior to sell effectively. Not only that, we also have to know how to get their attention and persuade them to sell.
For selling or writing a sales copy, I have been following a formula called the 80-20 formula.
In this sales formula, I focus on creating value for my audience by giving interesting problem-solving content that covers 80% of my sales copy and then I try to sell that covers 20%.
If you have been consuming my content, then you would probably know this strategy.
HOW TO SELL LIKE A PRO = 80% VALUE+ 20% SALES
Let me clear this formula with a situation.
Imagine you are in a mobile showroom to buy a mobile phone with a budget of Rs 20,000.
As soon as you enter, the salesman comes up to you and starts saying,
“Hello, sir. We have an offer going on our mobile phones. If you buy a mobile now, then you will get a discount of 50%. Not only that we will also give you a free temper glass and an earphone which costs around Rs 3,000 and I don’t think you should miss this opportunity. So, should I pack this phone for you?”
Tell me what your response would be. You might feel overwhelmed and try to escape that shop as soon as possible.
But imagine another situation,
“Salesman: Hello sir Namaskar. How may I help you?
You: I need a phone and my budget is Rs 20,000.
Salesman: No problem sir. We have great phones that come under your budget. I can show you all the phones around here and even tell you which one would be the best for you in your budget.
You: That’s great.
Salesman: Are there any specific functions that you are looking for?
You: Actually, I have not much of an idea about these things.
Salesman: No problem sir. I can help you with that as well. I have been a crazy tech lover since my childhood and I used to even open the radio or cassettes to see what was inside. My dad used to give me a nice beating when I damaged his gadgets.
You: Haha. I can imagine your situation.
Then the salesman will start showing all the phones that have great functions under your budget. He will solve all your queries and even help you in choosing the best one.
In the end, he will try to sell and I am sure you will be impressed by him and eventually buy a phone from that shop.”
If you observe the conversation closely then the salesman gave value for almost 80% and then he tried to sell. This is the exact technique that most of the salesmen in Tamrakar house (Mobile Showroom) use to sell their mobile phones.
This 80-20 sales formula has been working like a fine wine for a long time and trust me it still does.
In copywriting, whether you are writing a sales copy for an email, landing page, video, or ad copy, this is the formula that you have to use to impress your prospect.
People have a very short attention span in this digital age. If you can’t get the attention, then your prospect is never going to buy from you. And to get the attention, you have to create value.
When the prospect feels like they are getting very interesting content that solves their problem for free then they will give their attention.
Once you have the attention, you can monetize that attention by selling your product or service.
People think that copywriting is all about explaining the product’s features & benefits.
But no. It doesn’t work like that.
Copywriting is about creating valuable content that motivates and encourages the reader to read the entire content. When the reader reads the entire content, that means they are interested and ready to take the action.
If you are still reading, then I know how much you want to learn copywriting. So, I want to give you an activity where you have to write a sales copy of 150 words.
Imagine you are a life insurance agent and you are selling a “Life Insurance Policy” to me.
Suppose, I am a 28 years old person who has lots of family responsibilities. I am the elder son so if something happens to me, then there would be no one to take care of my family. Not being able to support my family when I am not there is the biggest fear of my life.
Now, you have to write a sales copy where you will sell the policy to me. Remember you have to give me value first. Talk about my problem, my biggest fear, my family, and then give me a solution by selling the policy.
You have to write the sales copy in the comment section below. I will read your copy and give you feedback as well.
Don’t be afraid to write the copy. You might be a beginner and might feel overwhelmed to write but 5 years back, I was also a beginner and was on the same page. What I did was, I started and now I am here.
I just want you to start and take the action.
Hoping to see your sales copy in the comment section.