Are you a business owner selling a high ticket product or service?
Are you running ads on Facebook but not getting as expected sales?
You have to understand that if your product or service price is high then you cannot make sales directly from Facebook by running a sales ad.
You need to generate high-quality leads who are interested in your business. Only after getting details of the interested people will help you make sales.
But, the question is “What is a Lead?”
Lead is the detail of your potential customer who shows interest in your business and gives their information like name, email, phone, etc.
Suppose, you are running a cleaning service company where you provide cleaning service to offices. You cannot directly sell your service on Facebook directly. Instead, you will run a Lead Generation ad with a form asking for their name, email, phone, and company name.
Your potential customer who is interested to take your service will fill out the form and give their information. Hence, that information is a “Lead”.
Your sales team will call the leads who are already interested and if they like your offer, then they will take your service.
Here is the step-by-step video tutorial to run a Lead Generation ad on Facebook.
The magic of the Lead Generation ad is, you will only get the detail of people who are interested to take your service. And, it will be easier for you to convince them. But, remember you will not be able to convert all the leads to customers.
According to Wordstream’s Facebook Ad benchmarks, the average percentage of conversion is 9.21%. So your goal should be getting more high-quality leads, converting them to customers, and nurturing the leads who did not convert.
Do leave a comment if you have any queries. I will be more than happy to help you out.