Have you ever wondered what we mean when we talk about “Leads” in the digital marketing world?
Let me break it down.
Imagine you’ve got this amazing product or service that you’re ready to sell. Now, how do you connect with the people who might be interested in what you have to offer?
Well, that’s where “Leads” come into action.
What’s a Lead?
A lead is basically the contact details of people who are interested in what you’re selling.
Just shouting about your business everywhere won’t work anymore.
You can make a sale only when you have the contact details of your potential customers (leads) who are interested in buying from you. It’s like the connection between you (your business) and the potential customer out there in the real world.
What’s in a Lead?
A lead usually includes three things:
With these details, you can reach out to potential customers and share the awesomeness of your products or services, eventually turning them into paying customers.
In simple terms, if you’re selling something, you need to know who might be interested. Once you have the leads, it’ll be much more easier for you to sell since they’ve already shown interest in your product or service.
Whether you’re a freelancer looking for clients or a business owner on the hunt for customers, leads are your go-to play.
So, to sum it up, leads are like the magical link between you and the people out there who could become your customers.
Hope this sheds some light on what Leads really are!
Feel free to drop your thoughts or questions in the comments below. I’m eager to hear your feedback and address any queries you might have. Looking forward to your comments!
To your success,
Saugat Basnet – Your Digital Mentor