While writing copies, people often make mistakes trying to be too formal & professional. They even try to add words and make sentences that are hard to understand by the reader.
Maybe we were taught to write professionally in school & college, but copywriting doesn’t work like that. The reader doesn’t want to read your sentence twice to understand or even go to google to search what that exact word meant.
Writing professionally might work while writing a school essay or a legal document. But, if we talk about copywriting then people want to read things that are easy to understand.
That’s why I believe we should write like we talk to our best friends.
Why should we write like we talk?
Few years back, when I used to write articles & copies it used to be too formal because I thought using professional English is the key to get the attention of my reader.
But slowly I realized that I was trying to be a different person while writing. And sometimes, my writing used to sound too robotic like it was not written by a real person.
It was too boring and even I was not interested to read my articles again.
Just imagine, I run a digital marketing agency & I came up to you and start saying,
“Hello sir. We are a digital marketing agency and we provide services like website design, email marketing, copywriting, and social media marketing. We are a team of professionals and have been doing this for almost 6 years. Our mission is to help businesses expand their sales drastically with our service. We are keen to work under any pressure and deliver your project on time. Please let me know if you are interested in our service.”
Damn, it felt so boring even while writing. Nobody gives their attention to these types of copies and I feel sad for those people who had to read my boring copies.
When I write like I talk, it feels more natural and I can connect with more people with my writings.
Obviously, it should be professional as well but moreover entertaining and fun to read.
While writing this article, I am imagining my friend sitting right next to me and talking with him about copywriting. In this way I can express my thoughts more clearly and I am pretty sure that everyone can understand my writings easily and know what I am trying to say.
When I say you have to write like you talk, I’m not saying your copies needs to be like the next great American novel. But it should definitely show your unique perspective and you should be able to connect with your reader.
This isn’t an opportunity to use slang words, make a lot of grammatical errors or write just like you text your friend.
Instead, the goal is to write in a more conversational way to make readers understand what you are trying to say from your copy.
But, it’s still essential to remain professional while writing since it is the reflection of your expertise and authority.
Share your thoughts in the comment section and let me know if you think you should write like you talk.