Google Ads vs Facebook Ads. Which one is the best?

As a Digital Marketer, a lot of people ask me in terms of paid advertisement which one would be the best for any business.

Google Ads or Facebook Ads?

Which platform would give the high ROI? Because in the end, if we are spending money on ads then it should give us a good amount of ROI as well.

In this article, I am going to clear all your doubts and you will also understand which platform would be best for your business.

Let’s start.

Facebook Ads

People who log in to Facebook do not have a buying mindset. And, you can only sell if someone is ready to buy.

They go to Facebook to consume content not to find any product or service. Facebook is a huge content consumption machine where people usually visit to scroll down the newsfeed, see what their friends or families are doing, or simply figure out what is going on around the world.

When we run ads on Facebook, people might or might not be interested in our offer. People don’t have any intention to buy anything just by seeing an ad.

Facebook has the information of every user. Like their age, gender, location, interest, demographic, and so on.

Facebook helps advertisers target people who might be interested in their products or services with that information. Instead of showing our ads to everyone, we can just show them to the interested ones.

If I am selling my “Digital Marketing Program”, then I can run ads on Facebook & target only the people who might be interested in my program & eventually convert them to customers.

Facebook Ads are usually cheap and we can reach huge audiences at a low cost. 

Then, we can also filter the highly interested people from the group of huge audiences.

Like we can target people from their age, gender, interest, etc. Then after that, we can only target people who clicked our ad or visited our website. Again, we can filter the people who visited our website and clicked on any product or service page.

This way, we can reach many audiences, filter the ones who can be our potential customers & retarget them again with another ad.

Facebook Ad is an outbound ad strategy where we go out searching for customers.

Google Ads

Now, let’s talk about Google Ads.

People go to Google not just to consume content but to find something. It may be a product, a solution, or an answer.

We are pretty sure that Google will help us find anything that we are searching for.

If we are searching for a “Desktop Mic” on Google then it means our intention is very clear. We want to buy the mic & for that reason, we are searching it.

Then we see an ad that says “Best budget Desktop Mic”, click that ad, visit the page, and check the description & price. And, if everything is clear then we will just purchase that mic.

WHY?

Because we intend to buy that product. We already have a buying mindset.

Google ads do not have a lot of information about their users like Facebook but we can see what people are searching for. It is called “Keyword”.

If I am selling my Digital Marketing Program then I can see what people are searching for in my niche.

Like Digital Marketing Training in Kathmandu, Digital Marketing Course, Best Digital Marketing program, and so on.

Then we can target those keywords and show our ad only when people search for these keywords.

Most likely, people will click the ad & might convert to a customer as well.

Google Ads are quite costly because we can reach an audience that is highly interested in our offer. Google Ads provides high-quality convertible leads.

Google Ad is an inbound strategy where people come searching for us.

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Conclusion

If you have a product that people are searching for frequently then Google Ad will be best for you. And, if you have a product that needs to be recognized first in the market then Facebook Ad will work for you. 

Try both platforms and see how many leads you are getting from each platform. And, which one is helping you get more customers. Later, focus on the one which is giving you high-quality leads & customers.

I use both platforms & it is doing wonders for my business. I generate thousands of high-quality leads every day from both Google & Facebook Ads.

I hope you have clarity now about these two advertising platforms.

Let me know in the comments if you liked this article or have any queries. I would be happy to answer all your queries.

Cheers,

Saugat Basnet